As Dunkin has steered away from their winter favorites such as the beloved Cookie Butter Cold Brew and their Lava Cake Coffee, the time is nearing for its upcoming Spring Menu. This will be featuring both fan favorites from past seasons, as well as innovative new drinks to make Dunkin enthusiasts everywhere fall in love. 

The highly anticipated, Dunkalatte, has been rumored as a feature, set to return on March 5th. This is an iconic drink, leaving Dunkin locations everywhere in past months due to shortages because of its popularity. The delicious blend of espresso and Dunkin’s signature flavors leaves a heavy impact on the virality surrounding the new spring menu. 

A much-anticipated return to the menu, the Pistachio Latte, has been widely rumored to make an appearance in the new spring menu. This beverage is crafted with Dunkin’s signature coffee as well as pistachio flavors. Customers can enjoy this drink either hot or iced, catering to many preferences. With its return, the Pistachio Latte is set to compete directly with Starbucks’ version of the same drink, continuing their ongoing rivalry in the world of coffee.

A new and exciting doughnut flavor is set to debut this season, the Cotton Candy Specialty Doughnut. This is a perfect sweet treat for the spring, featuring pink frosting, blue sprinkles, and a sweet filling. With its photo-worthy appearance and delicious taste, this doughnut is a great choice for donut lovers everywhere!

This new menu benefits Dunkin’s image and marketing through nostalgia and innovation. Encouraging customers to try the whole menu and not miss out on what could be their new favorite drink. Their strategy also involves their rivalry with competing coffee brand, Starbucks. As both these companies have just recently announced their Pistachio Lattes, fans are sure to visit both locations and choose their favorite. Overall, Dunkin’s seasonal menus are a smart marketing strategy that explores new customer bases as well as appealing to their loyal fans.